one of China’s top luxury fashion houses, was invited to collaborate with China’s Central Television network to showcase the latest trend in Chinese fashion on CCTV 2010 China’s Fashion Week
The haute couture show, dubbed “Butterfly Fan•Destiny”, is based on 4 major themes – the combination of modern and traditional craftsmanship; the five traditional colors of China (as seen above black, red, blue, green, yellow); the use of natural fabrics such as cashmere and leather; the merging of Chinese with western styles
Apart from the Hua Fu series, NE-Tiger also offers tailor-made outfits for weddings and gala events. Here are a couple more dresses from older collections.
Luxury groups are rushing to set up shop in China but the prized market, set to be the world's biggest, is a tough one to conquer without good connections with local authorities and partners who can deal with changing rules.
Luxury skincare maker La Prairie, Italian jeweler Bulgari, leather goods brand Longchamp, fashion house Cerruti were among many companies at the Reuters Global Luxury Summit that said it was arduous to do business in China.
"China is a bit like the Far West," Cerruti Chief Executive Florent Perrichon said. "You need to be able to adapt quickly and have good relations with local authorities as well as local partners."
French handbag maker Longchamp, for example, decided to buy out its Chinese distributor to gain control and now has a Chinese team to take care of administrative tasks.
Last year China became the top export destination for Australia, Brazil, Japan and South Africa and other countries are seen following that trend as China's appetite for imports continues to transform the world economy.
For La Prairie, the premium skin care brand of German consumer goods group Beiersdorf, China could outpace the U.S. in five years in terms of sales, Chief Executive Dirk Trappmann told the summit.
